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Interview Questions and Answers for 'Marketing' - 7 question(s) found - Order By Newest

Asked multiple times in Capgemini.
 Q1. Why Char array is preferred over String for storing password?Core Java
Ans. String is immutable in java and stored in String pool. Once it's created it stays in the pool until unless garbage collected, so even though we are done with password it's available in memory for longer duration and there is no way to avoid it. It's a security risk because anyone having access to memory dump can find the password as clear text.

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   Like         Discuss         Correct / Improve     java   string class   string   immutable  immutability   string pool   garbage collection   advanced     Asked in 6 Companies      Expert


Frequently asked in Cognizant ( Based on 2 feedback )
  Q2. What are Inner , Outer , Left and Right Joins in SQL ?Database
Ans. Inner join is the intersection of two tables on the condition defined by the where clause i.e will get records from both tables matched by a column.

Outer join is the union of two tables i.e will get all records from both tables and will put null in the columns where related records are not present.

Left Outer join is the left union of two tables i.e all records from the table on the left and values from the right table for related records else null for the columns from right table.

Right Outer join is the right union of two tables i.e all records from the table on the right and values from the left table for related records else null for the columns from left table.

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   Like         Discuss         Correct / Improve     sql  inner join  outer join  right join  left join     Asked in 24 Companies      basic        frequent


 Q3. Can we schedule auctions and promotions in WCS ?IBM WCS
Ans. Yes

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   Like         Discuss         Correct / Improve     IBM Websphere Commerce  promotions  marketing


 Q4. How do we set Auctions in WCS ?IBM WCS
Ans. Through Accelerator.

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   Like         Discuss         Correct / Improve     IBM Websphere Commerce  Auctions  Marketing


 Q5. Why can't we add Products while specifying Target Catalog entry in Promotions?IBM WCS
Ans. Product refer to category of Items and hence can't be associated to a particular Stock keeping unit. Items can only be targeted while creating promotions.

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   Like         Discuss         Correct / Improve     IBM Websphere Commerce  Promotions  Marketing


 Q6. What are eSpots and How do we manage them ?IBM WCS
Ans. eSpot is the mechanism in WCS to schedule and display dynamic content. Content management for these slots are done through Accelarator.

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   Like         Discuss         Correct / Improve     IBM Websphere Commerce  eSpots  Marketing subModule


 Q7. Describe Marketing subsystem and What WCS components are part of this system ?IBM WCS
Ans. The Marketing subsystem is a component of the WebSphere Commerce Server, and provides numerous marketing concepts to your site, designed to increase brand awareness, and to attract and retain customers. Components of the marketing subsystem provide functionality to create marketing campaigns, including customer segments and advertising; and e-mail activities.

Various components are -

1. Promotions
2. Auctions
3. eSpots
4. e Mail Campaigns
5. Hubs and Extended sites for affiliates

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   Like         Discuss         Correct / Improve     marketing subsystem



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