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IBM WCS - Interview Questions and Answers for 'Marketing subsystem' - 1 question(s) found - Order By Newest

 Q1. Describe Marketing subsystem and What WCS components are part of this system ?IBM WCS2017-02-02 15:05:24

Ans. The Marketing subsystem is a component of the WebSphere Commerce Server, and provides numerous marketing concepts to your site, designed to increase brand awareness, and to attract and retain customers. Components of the marketing subsystem provide functionality to create marketing campaigns, including customer segments and advertising; and e-mail activities.

Various components are -

1. Promotions
2. Auctions
3. eSpots
4. e Mail Campaigns
5. Hubs and Extended sites for affiliates

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